Safeway/Randalls/Vons Begin New Shelf Labeling for Gluten Free Products
Safeway, Inc. announces it’s SimpleNutrition program which will make it easier for shoppers to identify 21 different product categories such as gluten free, organic, and vegan at all Safeway, Randalls, Carrs, and Vons stores. SimpleNutrition is not intended to replace information on the label of the products, but can make it simpler to identify specific categories that might interest the shopper.
I went into my local Safeway today, which has added several gluten free sections, many more gluten free products, and a freezer with Gluten Free French Meadow Bakery items in recent months. Their new labels were in place and easy to find even though the SimpleNutrition program was only announced this week. The photos you see here are from that store. There were gluten free banners, hanging tags, tags that stuck out and tapes behind the price tags. Although not all gluten free products were marked, for instance Frito Lay chips, many, many tags were scattered throughout the store in addition to the gluten free sections.
Most Safeways also have a gluten free list at the customer service department which includes food items, store brands and drug items that are gluten free.
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